Top 3 Reasons Your West Palm Beach Business Should Make Business Cards
How to Design Business Cards
Do you have business cards? Do you hand them out to clients or potential clients? Do you see the importance of networking? Whether you answered yes or no to any of those questions, here are our top 3 reasons why your West Palm Beach business should have use a professional graphic designer to create your business cards.
First impressions are everything
You may think that you know how to design a memorable business card, but leave that to the professionals. A well-designed business card should convey a specific image about you and your brand. According to Microsoft, the average attention span is about 8 seconds, so in those first few seconds you want to become memorable through the design of your business card. From the first touch of the business card, people are making judgments on your business.
Elements such as color, paper thickness, and textures will have a lot to do with its appeal and its ability to convey your brand identity. For example, colors used on your business cards should reflect the colors of your business for brand consistency. Something you may not be thinking about is the thickness of the paper your card is printed on. Ask yourself who is this being given to, do I want this to be a card my clients keep for years to come, and what will my acquittances think when I hand this to them? When thinking about the thickness of your card, imagine it is a document that needs printing. What type of paper do you print certain documents on? Treat your business card the same way, with the same thought process. You want your business card to be an extension of the business professionalism and trust. Other elements/finishes to think about include, but are not limited to raised print, the shape of your card, will it be glossy, are you using more than one color, and will it be double sided.
Business cards should work in your favor to help make an unforgettable impression, and will set the tone of future interactions.
One stop shop for contact information
If you have ever had to do a deep dive search for contact information, you will understand the importance of easy identification. You want everyone to be able to find contact information in one place; all of your contact details such as your name, your business name, email address, and phone number should be available on one card. As time has gone on, a business card has included more information, such as your social media handles and your website. A company’s contact information is vital for clients to be able to get in contact with them, and is crucial in finding a company’s details in a timely manner.
Personalization is key
When networking you want to remember who you are having conversations with and make personal connections. According to Edgar Dale, an American educator who developed the Cone of Experience, recorded that you remember 10% of what you read, 20% of what you hear, 30% of what you see, 50% of what we see and hear, 70% of what we discuss with others, and 80% of what we personally experience. You want to be in the 80 percentile by, shaking a person’s hand, making eye contact, and exchanging professionally designed business cards. Business cards can add a personalized touch to your company, it shows your professionalism in all that you execute, from the initial connection onward. You want the person you are conversing with to feel as if the conversation has been personally tailored; you want them to feel as if they are the only one in the room. You tailor your conversations to specific clientele, your business card should be just as professional and unique.