Website, Social Media, and Map Claiming, The 3 Things Your Business Needs
West Palm Beach Marketing Tools Your Business Should Establish Before Opening The Doors
Simple fact, your business needs a website, social media, and map claiming, or what we call in the industry, your owned media (media you have full control over.) Whether you are a small or large company in West Palm Beach, marketing these 3 things should be established before opening the doors.
Google My Business:
To start off, what is Google My Business? Google My Business is a free tool provided by Google, that lets you oversee your map listing appearance on Google. It is the informational box located on the right hand side in search results, and the left hand side on map results when searching on desktop.
Information on Google My Business can include, business name, location, hours, customer reviews, and captivating photographs. Google My Business provides analytic insights to better understand customer search and interest. It enables business owners to better understand what their customers are looking for, so they can provide pertinent information. You want to add as much information and media as you can to optimize your SEO value.
Some interesting facts about Google My Business that might stand out include:
- 46% of all Google searches are seeking local information. – Social Media Today
- According to Google, businesses with photos see 35% more clicks to their website, and 42% higher requests for driving directions in Google Maps. Due to that fact, your Google My Business cover photo will be one of the most important elements, it will one of the first things people see.
A website will enable you to reach a larger audience, a website helps establish credibility and display information, it is the most authoritative owned medium. Companies without a website tend to loose potential business and visibility. Your website will be the foundation of all communication and content. You may have a physical location, and with that comes an address, but think of your website as an address online.
A social media presence will build you a community and a following of loyal clientele. More than half of all people on Earth use social media, so if that doesn’t urge you to be on social media, contact us and we will explain more in detail.
Social media enhances customer experiences. Think of social media as an interactive platform, where a brand can communicate with customers, clients, and provide a medium to respond directly to praise or criticism; by creating this two way communication, businesses create relationships that will inevitably benefit the business in the long run.