SEO Tips From a Palm Beach Digital Marketing Company
In the growing age of technology, all business owners have heard the term Search Engine Optimization (SEO) and how important it is for digital marketing. But for those who aren’t as tech savvy as the rest, SEO may sound like a foreign language. That’s where a Palm Beach digital marketing company like Jupiter Compass can help.
Definition of SEO, according to Google:
“Search engine optimization: the process of making your site better for search engines.“
3 Reasons to Use SEO for Internet Marketing
1. Use SEO to make your webpage more search-friendly
Use keywords, meta descriptions, headlines, images and videos to make your web page appear higher up on search engine results page (SERP). By including keywords, when a user makes a search relevant to your products and/ or services more traffic will be driven to your site. A Palm Beach digital marketing agency, like ours, is well-versed in these tactics and uses SEO for their clients’ advantage.
Search engines reveal results based on what users type in (input) and the results that come out (output). So, when a user types words in their search that you also have on your website, your page is more likely to appear as a hit.
For example, say you are looking for a local digital marketing company in Jupiter, FL to help you brand your business. So, you head to a search engine and type in “digital marketing company in Jupiter, FL” and Jupiter Compass appears as a top search result. That is because on the homepage of Jupiter Compass’s website it says, “Jupiter Compass A Digital Marketing Company,” almost exactly what the user searched for.
Not only does using effective keywords drive organic traffic to your website, but once users land on your page they are likely to visit your social media pages, if you have links. Internet marketing, therefore, also benefits your social media presence.
2. Drive traffic that is specifically in your target audience
Another great reason to utilize SEO is to reach your target audience or target market more directly. Specific keywords, meta descriptions, headlines, photography and videography drive the consumers you are looking for to your website. Keyword here: specific. Search engines deliver results based on relevancy.
Let’s say, for example, that you are a consumer looking to buy a new makeup foundation. But you don’t just want any foundation, you want a full coverage foundation. There’s a difference. So you head online and type in “best foundation makeup” and get millions of results from light coverage foundation, to makeup foundation for dry skin and everywhere in between. Then you type in “full coverage foundation,” and boom – pages and pages of full coverage foundation, and only full coverage foundation appear, exactly what you were looking for.
That is how being specific with keywords can increase the amount of clicks you receive on your website. SEO optimizes your internet marketing efforts. When you’re competing with so many other businesses online, being specific is how your website will climb its way to the top of a SERP.
3. Create an easier user experience
Invoca reports, 81% of retail shoppers conduct online research before buying. That’s huge! And that’s a market you can’t afford to miss out on.
By making your website more search friendly, you are creating a smoother experience for your target audience. You save the user time by allowing them to find you faster and more directly, and you save yourself time with effective digital marketing. Now you won’t miss out on this large market of consumers or hand them over to your competition who does use SEO.
This requires you to think like a consumer. What would a consumer type in when looking for a product and/ or service similar to your own? Get to know your users and the way they think and search.
When a user can find your website easily it creates brand awareness and brand trust. This user will be more likely to return to your site if you have what they are looking for. That means more clicks and organic traffic, and more business for your company.
Overall, SEO is essential for success in 2023. It is an easy way to drive more traffic to your website, create brand awareness and brand trust and a higher return on investment. You can do this yourself, or hire a digital marketing agency like Jupiter Compass to help you revamp your site and start generating more leads in no time.
