Photographer in West Palm Beach

Stop Using Google Search Images For Your Business

Why You Should Hire a Photographer in West Palm Beach

We are sure you’ve heard the saying a picture is worth a thousand words, and in the digital marketing industry it could not be more true. People are naturally drawn to images first, so through your selection of images, you want to tell a story; and images are a great way to tell your businesses story. When choosing images for your business, stray away from Google, and turn to Jupiter Compass for all your photography needs. Through the utilization of professional photography, you create a cohesive brand identity, as well as, protect yourself from copyright infringement.

What is Copyright Infringement?

Keep in mind, while searching for images through Google may seem like a great and efficient method initially, what you may fail to realize is it’s illegal to use those images for your business, and is considered copyright infringement.

According to Wikipedia:

Copyright infringement (colloquially referred to as piracy) is the use of works protected by copyright law without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, such as the right to reproduce, distribute, display or perform the protected work, or to make derivative works. The copyright holder is typically the work’s creator, or a publisher or other business to whom copyright has been assigned. Copyright holders routinely invoke legal and technological measures to prevent and penalize copyright infringement.”

While you may use Google as a search engine to look for images, it is important to remember it is primarily a search engine rather than a royalty free image source. “’Google Images‘ is not a collection of images owned by Google, but is a search engine which finds images from across the web.” You may find what you think is the perfect picture during one of your searches, but knowing the copyright laws will protect you in the long hall by saving you time and money. provides some interesting facts about images found on Google:

  • It’s a search engine that assists in you locating content such as images, photos and other content
  • It directs you to images and photos and other online content that align with your search criteria
  • It’s not a certified collection of public domain or copyright-free works

Cohesive Brand Photography

When searching for images for your brand consider hiring a professional photographer in West Palm Beach, because they will help build authority, and help your company create a cohesive brand identity.

Cohesive Brand Photography
Pictured is Voodoo Bayou in Palm Beach Gardens.

Consistency in your brand involves many things such as branded graphics, colors, fonts, and messaging; using all these elements and being consistent throughout your marketing materials will easily identify your brand to the public.

Commercial images can be used by way of permission from the original creator, purchasing a license from a royalty free image site, or the more economical and brand focused method, hiring a photographer. Use the full advantages that come with a digital marketing company like Jupiter Compass, to fill your brand material with real images that your business will own and be able to use forever.