Why is Social Media Advertising Advantageous

A Light Guide As to Why Online Advertising is the Best Choice For Your North Palm Beach Business

Trying to determine where to spend money for ads? Wondering if social media is the best option? Social media may have started out as a way to connect groups of people, but it has evolved into so much more for the advertising and marketing industry. Today, social media channels serve business through gaining awareness, attracting new customers, preserving interest, and sharing information such as promotions. Turn to a digital marketing company, who can assist in creating unforgettable ads through different social media platforms. Jupiter Compass, will not only help you generate social media ads, but help you realize the correlations between social media and ad content.

“Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions and increase brand awareness.”- Hub Spot

With the growing popularity of social media, businesses are capitalizing and attributing more ad spend to social media. According to Hootsuite, social ad spending is forecast to increase 20% to $43 billion USD in 2020 and there has been a major increase in social networks ad revenues throughout the year despite a decline in ad account growth. Businesses simply want to advertise on a space where everyone is looking, and at this time everyone’s eyes are on social media.

The biggest selling points of creating ads on social media is they can be curtailed to suit your every need. Demographics is just one of many ways to target your audience. For example, if you are looking to promote to an older audience, try using Facebook, and if you are trying to get the attention of a Millennial or Gen Z, try using Instagram. After picking audiences to display your ad, copy and images are your next focus; social media advertising allows you to make changes on the fly after being published. Keep in mind, although you may be able to advertise on multiple platforms, be sure to edit the ad appropriately for the platform to get the most exposure.

Social media advertising is quickly rising to the top as a digital advertising medium, it is becoming the new normal and it’s not hard to tell why. According to Hootsuite, social ad impressions are up 20%, year over year. When you analyze all the benefits, social media is your best bet for your advertising needs.

So… have we hooked you yet? If not, start clicking, and see how social media advertising will stack up against your other forms of advertising.

If you are unsure where to start, call or email Jupiter Compass and we will guide you through all your social media advertising needs.